As part of a major brand refresh, Williams Jet Tenders partnered with The Mothership (do brand partnerships get much more apt than that!?) to create a whole new online experience for their customers through their website and ‘Build My Tender’ 3D configurator.

The Mothership undertook reasearch of competitor sites, similar websites in other industries such as luxury cars, as well as evaluating the current website and configurator user journeys before producing extensive prototypes for both desktop and mobile platforms.