America’s Export Team.
Client
American World Trade Chamber of Commerce
Services
Branding
Project
Overview
→
Using their well established existing logo as a starting point, the American World Trade Chamber of Commerce (AWTCC) partnered with The Mothership to design and develop a fuller, more versatile brand identity that could be used to create more engaging and modern communications with their members.
Stars, Stripes and Circles.
Whilst inspiration was taken from their logo and the American flag, this versatile set of patterns and graphic devices have much more meaning behind them, and link back to AWTCC’s core values and brand mission.
America’s Export Team.
A second phase of brand development was undertaken to create a new secondary logo. Using DNA from the primary AWTCC logo and ecompassing the new visual style, the all new America’s Export Team logo was created for members to display on their own websites, and email footers, as well as being used for a variety of promotional materials.
