Hassle free insurance that’s as easy as shopping itself.
Client:
Zing Cover
Services:
Branding / Website and POS UI Design
Project
Overview
→
Zing is a fast-scaling, advanced insurtech backed by leading global insurers with a focus on providing their customers and partners with hassle free insurance that’s accessible, relevant and transparent.
Embedded at the e-commerce checkout of leading retail brands and fully integrated with their partners' platforms, Zing's coverage is intuitively matched to the insurance the customer needs at the point of purchase. Zing takes the customer experience beyond the checkout, making insurance as easy as shopping itself.
Having outgrown their existing brand, Zing enlisted the help of The Mothership to bring their visual identity in line with their core values and who they have grown into as a brand.
A fresh new look,
with a nod to the past.
Zing were broadly happy with their existing logo and colour palette, and it was important to them that these weren’t completely overhauled and lost, but they felt they needed a look that was softer, modern, and with more personality.