I was senior designer on the team creating Saucony’s ‘Run Your World’ global campaign website. Where international bloggers, content creators and brand ambassadors met up in cities around the world to discover and share the best work out, chill out and nightlife spots each city has to offer.

My solution to showcase this was for every city to have its own dynamic timeline micro-site where content could be added as the trip progressed, and for each site to have an introduction video that highlights the brand and best moments from the trips.

I was then responsible for taking the concept from wireframes through to final design mockups, style guide and user stories to provide to the developers. I was also responsible for briefing the content creators with art direction, and written guidance on what needed to be captured before collating the supplied footage and editing the final videos for the websites.